Introducing Eden’s Bloom: Freeze-Dried Goodness for Your Little One. This has been recently launched by Radio 1 DJ, Darren Joseph (also known as DJ Target) and his wife, Eva.
Say goodbye to the struggle of creating healthy, convenient meals for your baby! Eden’s Bloom have launched a revolutionary new line of freeze-dried baby and toddler food pouches that lock in all the nutritional goodness of fresh ingredients.
Fresh, Natural, Convenient
Eden’s Bloom pouches (Stage 1, 2, and 3) are made from whole fruits, vegetables, and grains sourced sustainably around the world. The key difference? These purees are freeze-dried, a process that retains essential vitamins and minerals while creating delicious, nutritious meals for little ones aged 6 months and up.
Focus on Weaning
Focusing on the crucial stages of weaning, Eden’s Bloom boasts a range of plant-based, wholesome purees that look and taste homemade – all while taking seconds to prepare! Designed with busy parents in mind, these pouches ensure nutrient-rich meals can be provided anytime, anywhere, without refrigeration or reheating. The freeze-dried process also allows for easy customisation – combine pouches or add them to other foods for extra variety and flavour exploration.
A Delicious Variety
The Eden’s Bloom range caters to your growing child’s taste buds:
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Stage 1
Smooth purees perfect for first tastes (Apple, Banana & Moringa; Apple, Broccoli, Spinach & Baobab; Strawberry, Beetroot & Apple; Banana, Mango, Pineapple & Coconut)
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Stage 2
More textured purees with wider flavour profiles (Carrot, Mango & Baobab; Caribbean Stew; Sweet & Sour; Potato, Broccoli & Sweetcorn)
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Stage 3
Full flavours and textures designed to excite little foodies (Pumpkin & Sage Risotto; Tagine; Thai Green Curry; Chilli Con Carne)
No Compromises on Quality
All Eden’s Bloom meals are free from added salt or sugar, hidden preservatives, and nasties. They are 100% natural and allergen-free* (*allergens: Peanuts / Fish / Nut / Milk / Egg / Wheat / Shellfish / Soybean / Crustaceans).
The Power of Freeze-Drying
“Freeze-drying, also known as lyophilization, is a safe and effective way to preserve nearly all the nutritional value of fresh foods,” explains Eden’s Bloom. “This trusted method, used by astronauts for years, ensures complete, balanced meals in seconds.”
The raw ingredients in Eden’s Bloom are freeze-dried and stored in powder form. Simply add water, milk, or plant-based milk to rehydrate for a delicious and nutritious meal. Compared to dehydrating or canning, freeze-drying offers superior nutrient preservation. Eden’s Bloom meals naturally contain the vital building blocks for infant growth, including calcium, iron, magnesium, potassium, vitamin A, and vitamin C.
Standing Out from the Crowd
Unlike many baby food pouches, Eden’s Bloom avoids harsh heating processes that destroy both good and bad bacteria. Some competitors also rely on nutrient powders and additives to enhance vitamins and maintain colour or consistency. Eden’s Bloom takes a different approach, focusing on the power of fresh, natural ingredients.
A Passionate Journey
Eden’s Bloom is the brainchild of parents Eva and Darren Joseph (DJ Target on Radio 1Xtra). Eva, a busy working mum, found herself struggling to create healthy but quick meals for her baby. As a health-conscious eater, she desired a natural solution and opted for homemade purees, batch-cooked and frozen in advance. “The idea of giving my daughter an off-the-shelf pouch just didn’t sit right with me, they lacked flavour, and the process to preserve the product and extend its shelf life required the purees to be heated to such high temperatures, that all nutrients were destroyed in the making of the product.”
Eden’s Bloom – A Shared Need, A Real Solution
Darren adds, “After our own journey weaning our little one, we knew there was a real need for a convenient yet healthy option that both mums and dads could easily prepare.”
Eden’s Bloom fills this gap and offers a nutritious and delicious solution for mealtimes, on-the-go or at home.
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