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The Lullaby Trust, Safer sleeping Week

Safer Sleep Week with KIKI & SEBBY

March 14, 2023

Did you know that this week is “Safer Sleep Week”? The Lullaby Trust started Safer Sleep Week to bring attention to sudden infant death syndrome (SIDS) and the proven ways parents can lower the risk of it happening. 

The Lullaby Trust are asking you to spread the word on social media, they quote;

“The aim of the week is to reach as many parents as possible with this important advice, but we need your help! Simply sharing our posts on Instagram, Facebook, LinkedIn and Twitter using our hashtag #SaferSleepWeek, and sharing our free online resources can help us to achieve this. During last year’s campaign we reached millions of people on social media alone, thanks to you!”

As a new brand in the UK, KIKI & SEBBY® were keen to get behind this initiative and help spread the word about safer sleep. We spoke to them in depth about their recommendations for safe sleep and how their products can help promote a safer sleeping environment for your little ones.

KIKI & SEBBY®’s Tips for safer sleep

It is important to ensure that your baby’s room is at a comfortable temperature, ideally between 16 and 20°C. At this temperature, your baby should be fine in a well-fitting sleeping bag. KIKI & SEBBY® suggest having a room thermometer so you can keep baby at the right temperature.

Always put your baby to sleep on their back, never on their sides or front. Swaddling your little one can help keep baby on their back. KIKI & SEBBY® advise swaddling until your baby can roll over, probably around 4 to 5 months. If you wish to continue to swaddle for longer, then swaddle with their arms free or move into a well-fitting sleeping bag.

A sleeping bag helps prevent your baby from slipping under blankets or covers, which can increase the risk of suffocation or overheating. Overall, using a sleeping bag as part of a safe sleep routine can provide parents with peace of mind that their child is getting the safe and restful sleep that they need for healthy development.

A safe cot is an empty cot. This also applies to moses baskets and cribs. No bumpers, soft toys or ill-fitting sheets and blankets. Swaddling with a muslin swaddle or a well-fitting sleeping bag are the safer options.


How can KIKI & SEBBY® products help promote safer sleep?

KIKI & SEBBY® have a range of muslin products designed specifically for swaddling your baby. These are hypoallergenic and breathable, helping to keep your baby’s core temperature down. It is more dangerous for your baby to become too hot rather than too cold. Their luxury bamboo range uses only natural and sustainable materials. Bamboo is known not only for its hypoallergenic and breathable qualities but also for its thermoregulating, antibacterial, and antifungal qualities.

If you decide not to swaddle your baby, it is recommended that you use a sleeping bag. KIKI & SEBBY® have a range of sleeping bags available in 2.5 TOGS for the colder months and 1 TOG for the warmer months. Designed with your little one in mind, they are currently available in two sizes (0-6 months and 6-18 months) to ensure that you get a good and safe fit for your baby.

KIKI & SEBBY® are proud to support The Lullaby Trust in their endeavour to promote safe sleeping.

Find out more about The Lullaby Trust here.

Find out more about KIKI & SEBBY® here. 


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