We are excited to share that Kinderkraft have launched the new Happy Collection to the UK. Kinderkraft has decided to bring colour into your life with its new collection. Inspired by nature seen through the eyes of a child and serving as a hymn to growth, the Happy Shape collection is the result of a collaboration with Mélanie Johnsson. Mélanie is a French illustrator based in the UK, known for her bold and colourful creations.
“The idea of Happy Shapes was born from the desire to remind parents of the importance of cherishing simple, everyday moments with their children. Being a parent comes with its share of challenges, but with Happy Shapes, we hope to accompany them in colour and joy,” says
Weronika Pawlińska, Marketing Director at Kinderkraft.
Happy Shapes, a Sensory Tool
It is based on the first colours seen by infants. Firstly black and white tones, followed by red and green. The pattern was designed as a sensory tool for infant development. Bright colours help in the development of the infant’s retina. They stimulate learning, and aid concentration as the child grows.
The Happy Shapes Collection
The collection has been adapted to the brand’s flagship products. The LIVY high chair and its CALMEE bouncer, three strollers including the NUBI 2, the HUGGY baby carrier, two car seats, the JOY 2-in-1 travel cot, and the ASTON tricycle.
The Happy Shapes Fun
On Kinderkraft’s dedicated landing page for the collection, you will find lots of fun items. This includes colouring pages for children to download in PDF and print, as well as a playful Instagram filter that will brighten up your face!
Find out more about the Happy Shapes Collection https://discover.kinderkraft.com/uk-hs
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